Clients
Indesign
In 2007 Simone LeAmon was appointed Indesign magazine's resident opinionist with a dedicated comment page in each volume. Published in Australia and distributed internationally by the Indesign Group, Indesign magazine is regarded as Australia's leading design and architecture magazine.
Comment 2007-08. Vol.36 Simone reflects on her meeting with the legendary automotive designer Tom Matano. Vol.35 Following a recent visit by Nendo's Oki Sato, Simone looks at Nendo's relationship with lighting manufacturer Oluce and finds some lessons for Aussie designers trying to bridge the gap between Australia and Milan. Vol.34 Simone recounts her recent trip to the Milan Furniture Fair, including launches by Aussie designer friends, pitches to international brands, jet-lag, an unfortunate ankle injury and plenty of parties. Vol.33 The new Indesign magazine resident opinionist, Simone ponders the whether wannabe designers need a guide to help them build a career and get a life.
OLUCE
Established in 1945 by Giuseppe Ostuni Oluce is an historic name in Italian lighting design. Working with the most celebrated names in product design from the 1950’s to present day the Oluce Company is renowned for their collaborations with esteemed designers such as Joe Colombo, Vico Magistretti, Marco Romanelli, Sebastian Bergne Francesco Rota and Nendo. In July 2008 Simone LeAmon was appointed Oluce Design Ambassador for Australasia. For further information on the Oluce Company and range of lighting products contact simone@osinitiative.com Oluce lighting products are available in Australian through Euroluce Lighting.
LAUNCH PAD: FROM PROTOTYPE TO PRODUCTION
Indesign publishing
Launch Pad promotes the development of market-ready prototypes of Australian and New Zealand emerging product designers. Presented by Indesign the events program, consisting of a mentoring afternoon and networking evening, is designed to connect emerging designers with industry, providing a platform to promote new products to both a national and international audience. In February 2008 O.S Initiative was engaged by Indesign to do strategic creative development for the Launch Pad program. To check out the Launch Pad 2008 visit www.launch-pad.com.au
PLANEX
PLANEX is Australia’s leading manufacturer of quality commercial office storage in steel. Committed to the manufacture of innovative and versatile products PLANEX works with leading Australian designers to develop exemplary Australian product. A dedicated supporter of Australian design culture PLANEX appointed artist and designer Simone LeAmon to the position of Creative Director in 2006.
PLANEX SHOWROOM
Completed in September 2007 the Planex showroom is located in the heart of Richmond, a colourful inner city suburb in Melbourne’s South East. Designed by Planex Creative Director Simone LeAmon in collaboration with award winning Inarc Architects the Richmond venue is the leading design manufacturer’s first dedicated showroom in Australia. The showroom presents the Planex range of commercial storage products and office accessories and Planex Design Season, a unique program of exhibitions and events featuring the art and design work of leading Australian talent. For further information please contact simone.l@planex.com.au
PLANEX DESIGN SEASON 2008-09
A unique program of exhibitions and events, the Planex showroom in Richmond plays host to an outstanding selection of contemporary art and design from leading Australian talent.
Curated by Planex Creative Director Simone LeAmon.
Exhibition 1. Australian Design Luminary: The work of Kjell Grant. 28 November 2007 - 20 January 2008.
Exhibition 2. More Art than Design. Featuring signature works from Fiona Abicare, Abi Alice, Charles Anderson, Sean Hogan, Ronnie Lacham and Bianca Looney. 20 March - 27 June 2008.
Exhibition 3. The work of Michael Trudgeon and Crowd Productions. 19 February - 20 May 2009.
For further information on the exhibitions please contact simone.l@planex.com.au
More Art than Design.
There are artists who design and designers who make art and then there are those who by the sheer power of their methodology and breadth of erudition transform the traditional distinctions between art and design. Work of this nature emerges from the rigorous pursuit of ideas up and above the pigeon holes of the marketplace, it is an intermediary space where only the entrepreneur and experimenters in the non-commercial fields feel comfortable. More Art Than Design brings together 6 Australian artists and designers that are beginning a process of collaboration and shared exhibition that will head in this heady direction.
Planex: 2A Kipling Street, Richmond, Victoria 3121 Tel: +61 03 8795 1100
Fiona Abicare, LIVING ACTS 2007, digital print, perspex, wood
n+1 equals
Established in 1999 by artist Charles Anderson and Simone LeAmon n+1 equals was a prolific interdisciplinary studio based in Melbourne carrying out work in the areas contemporary art, architecture, landscape and urban design, product design and fashion. Disbanded in 2003, the n+1 equals archive is currently being prepared for publication in 2010.
